Account Coordinator

Steinreich Communications, New York

July 2016 - Ongoing

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• Monitor current industry trends, lead discussions in brainstorm sessions to increase visibility and client commentary

• Execute day-to-day media outreach for clients across higher education and non-profit sectors. Clip articles and maintain timely dossiers 

• Develop media lists, uncover new media outlets, maintain editorial calendars, draft pitch notes, press releases, meeting recaps, and weekly reports 

 

Public Relations and Marketing Intern
Berk Communications, A division of MWWPR, New York

September 2016 - December 2016

 

• Drafted social media content for platforms - Twitter, Instagram and Facebook

• Extensive research, media monitoring, created editorial calendars, maintained monthly coverage reports and identified 10+ speaking opportunities for thought leadership

• Drafted content for pitch notes, leadership bios, face sheets, press alerts, event listing websites

• Participated in brainstorm sessions for three client proposal meetings and contributed pitching ideas for brand visibility

 

Teaching Intern

Rutgers University School of Communication and Information, New Jersey

September 2016 – December 2016

 

• Assisted in organizing in-class materials and relevant course concepts

• Evaluated student's assignments, provided feedback and worked in conjunction with the professor to grade papers

• Coordinated in-class activities and acted as a liaison to respond student's queries

• Maintained student's overall class participation performance and updated the online grading system in a timely manner

 

Project Intern
Astonish Media Group, New York

July 2014 - October 2014

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• Brainstormed ideas and drafted social media posts for Facebook and Twitter

• Promoted ‘The Hollywood Ticket’ – A movie ticketing program, across social media platforms

• Disseminated press releases, developed press kits, media lists, identified key media targets (journalists/bloggers/influencers) and assisted with research and writing mandates

 

Senior Consultant/Consultant
Bite Global, India

March 2011 - November 2013

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• Developed India narrative for clients across technology, hospitality, travel, academia and aviation industries at both local and regional level

• Led client engagements, spearheaded media relations, conceptualized to build resonance and thought leadership campaigns

• Mentored a team of three members, provided guidance and educated on the industry fundamentals

• Collaborated across regional and global teams to deliver integrated tracking, evaluation and reporting standards

 

Senior Account Executive/ Account Executive
Gutenberg Communications, India

May 2008 - March 2011

 

• Executed day-to-day work for clients and provided account direction

• Took charge of media relations, research, planning, pitching, content development, messaging and responding to media queries

• Monitored industry trends and identified story angles for clients

• Succeeded in securing 200+ earned media opportunities across India’s top-tier publications

• Succeeded in securing speaking engagements at leading industry conferences

 

Human Resources Intern
Indian Oil Corporation Ltd., India

June 2007 - August 2007

 

• Opinion Survey to measure the employee's satisfaction level for workplace policies and benefits rendered by the HR Department

• Developed questionnaires and conducted the survey analysis successfully over 3000 employees